Determining what goals the site needs to fulfil, creating a well-defined project scope plan that outlines specific activities and deliverables, along with specific timelines.
Working on the visual brand and defining the visual style from the ground up. Creating content for the individual pages while always keeping search engine optimization in mind.
Developing new content and refining old content, create videos, slideshows, podcasts and other media, building out the HTML and CSS of the site.
Combining manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.
Once everything’s working beautifully, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies.
Websites are living, breathing entities and need constant care and maintenance. Updating content, making changes to the backend and fixing broken links.